Teaser Trailer - What is it?

A teaser trailer is a short trailer used to advertise an upcoming movie, for example a British film such as The Duchess. Teasers differ from the usual, standard trailer. Unlike typical trailers, they are usually much shorter (30-50 seconds) and contain little footage from the film, designed to leave the audience wanting more and 'teased'. They are usually released along time before the actual film is released. Teasers are often used in advertising also and are only really made for big-budget movies. For example, the latest Harry Potter film (The Half Blood Prince) was released in a teaser trailer for originally, again to tease the audience and leave them wanting more. The purpose of a teaser trailer is less to tell the audience about a movie's content, but more to let them know the movie is coming up in the near future. Although some movie trailers, for example Harry Potter and the Half Blood Prince, are released close to the films release itself, other films, for example the latest Star Wars film was released over a year before the film itself was finally released.