Diaspora audience--> How dispersed global audiences use media to maintain connections with distant racial, ethnic religious or national homelands.
"A great deal of television watching is prompted by a need for ESCAPISM based on an aversion to thinking" - pivots on a distinction between sociological and psychological escapism....
Sociological escapism- forensic use of media, dissecting social impotence (what it would feel like to live in a world where you could be anyone and do anything because we know the real world is bad and grave)
Psychological escapism- referring to the need not just to escape society but to escape the self. One would watch it for life satisfaction, loneliness, tensions of personal efficacy.
Sherry- motivations for media use in DNA. Different patterns of media use depend on that persons brain chemistry.
Conclusion/Summary- Audiences are more than individuals with psychological needs determined by brain chemistry and DNA. Also, the fact that society believes our media habits in being mundane, idiosyncratic and common, shows that there is a sense of structure from media audiences rather than them being segregated and dis-organised.
No comments:
Post a Comment