Postmodernism
Where the idea of representation gets 'remixed', played around with through pastiche, parody + intertextual references.
Basic Post modernist ideas:
-Post modern media rejects the idea thant any media productor text is of any greater value than another. Anything can be art.
-Distinction between media and reality has collapsed. We now live in a 'reality' defined by images and representations ... a state of simulacrum. Images refer to each other as reality - this is a state of hyperreality.
-All ideas of 'the truth' are just competing claims and what we believe to be the truth at any point is merely the 'winning' discourse.
Many examples of these texts which are intertextual and self referencial, breaking the rules of realism. They represent media reality.
EXAMPLES:
News reports and images of 9/11
Films - Blade Runner, The Matrix
Auteurs- Michael Winterbottom, The Coen Brothers + Wong Kar-Wai
TV- The Mighty Boosh, Ricky Gervais and The Wire, Echoe Beach/Moving Wallpaper, The Cadbury Gorilla
Games- Grand Theft Auto and Second Life.
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